2020 – 2024
Senior User Experience Designer, VMware, Sofia, Bulgaria
As a Senior User Experience Designer at VMware Bulgaria, I played a pivotal role in shaping cutting-edge digital experiences with a focus on accessibility, research, UI design, and UX design. Leveraging my expertise, I actively contributed to the following key areas:
- Accessibility Advocacy:
- Spearheaded initiatives to enhance accessibility standards across digital products, ensuring inclusivity and usability for all users.
- User-Centric Research:
- Conducted thorough qualitative and quantitative research, employing a variety of methodologies to glean deep insights into user behavior, preferences, and pain points.
- UI Design Excellence:
- Crafted visually compelling and intuitive user interfaces, adhering to industry best practices and design principles to elevate the overall aesthetic and usability of products.
- Holistic UX Design:
- Led end-to-end user experience design processes, from ideation and wireframing to prototyping and testing, ensuring a seamless and delightful user journey.
- Cross-Functional Collaboration:
- Collaborated closely with cross-functional teams, including developers, product managers, and other stakeholders, fostering an environment of creative synergy and effective communication.
2017 – 2020
User Experience Designer and Researcher, Avius, Bournemouth, UK
- Led the end-to-end design process, collaborating with a cross-functional team to define user and business requirements, and design goals.
- Conducted extensive user research, including interviews, surveys, and usability testing.
- Developed wireframes, prototypes, and high-fidelity designs, ensuring a consistent and intuitive user interface across multiple platforms.
- Creating a design system used for company’s products, that guarantee unified look and experience.
- Collaborated with developers to implement designs, providing detailed design specifications and conducting regular design reviews to ensure alignment with user-centric goals.
- Iteratively improved product features based on user feedback.
- Led the development of post-launch product UX strategy.
2012 – 2017
UX and UI Designer, Waracle, Dundee, UK
- Worked on a variety of client projects, ranging from mobile applications to web platforms, applying user-centered design principles.
- Conducted user interviews and analyzed user behavior data to inform design decisions and enhance overall user satisfaction.
- Collaborated closely with clients to understand business goals and translated them into effective design solutions.
- Created and maintained design documentation, including user personas, user flows, wireframes, and design specifications.
2015 – 2016
MSc User Experience Design, University of Dundee, UK
The Master of Science in UX Design program significantly enhanced and refined my expertise in user experience design and research. This comprehensive course encompassed a wide array of topics, including quantitative and qualitative research, usability standards, user testing, web accessibility and project management.
More about my final research project here.
2015 – 2019
Co-Founder and UX Designer, Tusi, Dundee, UK
I contributed to a pioneering software company specializing in text input for smartwatch screens, employing an innovative keyboard engine and interface. My primary responsibilities encompassed user research and UI design.
2011 – 2015
BSc Digital Interaction Design, University of Dundee, UK
Digital Interaction Design explores the intersection of technology and its impact on our daily experiences. This course seamlessly integrates elements of product design, user interface, and experience design, weaving together aspects of technology and research. Through this dynamic blend, I gained invaluable insights into essential areas such as design thinking, various user research methodologies, as well as the art of creating both physical and digital prototypes.
A video of my final year project can be seen here.
2006 – 2011
Senior Graphic Designer, Sofia, Bulgaria
During my tenure at Format Vision, an advertising agency, I had the privilege of collaborating with major international corporations such as Bayer, JTI, BAT, and others. In this role, I actively contributed to project management, conceptualization, and the successful execution of graphic design solutions for prominent national advertising campaigns.
2004 – 2006
Graphic Design, Professional Qualification, Sofia, Bulgaria
I completed a comprehensive 2-year Graphic Design course that delved into various aspects of visual communication, including the history of printing and typography, principles of page layout, and more.